SalesForce Marketing Cloud - System level variables

Hey All

A quick reference guide for system variables which are always hand to know :

view online = %%view_email_url%%
email address = %%emailaddr%%
name of campaign = %%emailName_%%
forward to a friend = %%ftaf_url%%
unsubscribe = %%unsub_center_url%%
profile center = %%profile_center_url%%
subscription center = %%subscription_center_url%%
sender reply name = %%replyname%%
sender reply email address = %%replyemailaddress%%
business name = %%Member_Busname%%
business address = %%Member_Addr%%
business city = %%Member_City%%
business state = %%Member_State%%
business postal code = %%Member_PostalCode%%
business country = %%Member_Country%% 

And its always good to know how to work with URLS in your e-mail :

URL from list href="%%=RedirectTo(variable)=%%"

Variable as URL parameter
href="https://bob.co.za/?param=%%variable%%"

Variable as part of the URL
%%[set @url = concat("https://bob.co.za/",variable)]%%
href="%%=RedirectTo(@url)=%%"

Remove tracking from a URL
href="%%=concat('link you do NOT want to track')=%%"


Stay tuned as there is so much more to come.

May the force be with you.

Kind Regards
JS