Wednesday, May 23, 2018

AmpScript and conditional statements - Snippet One

%%[ 
Set @fname = recipient_first
]%% 

%%=IF(EMPTY(@fname),"NoName",@fname)=%%
IF The system returns the value “NoName” if the @fname variable is empty. ELSE, It returns the value of the @fname variable if it is NOT empty.

Just a quick snippet but many more to follow.

Monday, May 14, 2018

Salesforce Marketing Cloud Quick Glossary


A/B testSending two variations of part of an email, such as subject lines, From names, and sections to different audiences to see which performs better.
activitiesActions the system performs as part of a step in an automation.
activitiesThe things that happen after a subscriber enters a journey and travels down its paths, such as sending messages and updating subscriber data in the system.
AMPscriptSalesforce Marketing Cloud’s proprietary scripting language. You use it mainly to customize and automate the content in your marketing messages.
app switcherThe toolbar in Salesforce Marketing Cloud that users use to navigate between apps. It appears when you pause your mouse pointer over the Salesforce Marketing Cloud logo.
attribute groupA group of related data that you keep about your contacts.
audienceThe group of contacts who receive a message. In the strictest sense, an audience is a data extension created by Audience Builder, but the term is sometimes used more generically.
automationA program that runs on a schedule.
beaconA piece of hardware that uses Bluetooth technology to detect when a subscriber’s mobile device is nearby.
bounceEmails that were returned to you undelivered. It might not be worth continuing to maintain information about subscribers who bounce.
business unitA sub-account to your main parent account. For example, you might have multiple business units to represent different departments in your company, sister companies owned by the same parent company, or different locations of a retail corporation.
campaignA set of related marketing activities, such as a series of emails, text messages, and websites related to one another (for example, a President’s Day sale).
canvasThe right side of the screen, below the toolbars. Several apps in Marketing Cloud use a canvas to be your work space in that app.
cardinalityThe relationship between two database tables. If each record in one table has a corresponding record in another table, the cardinality is one-to-one. Alternately, if each record in one table has any number of corresponding records in the second table, the cardinality is one-to-many.
channelA group of apps, all available from the same menu in the app switcher.
clickthrough rate, or CTRThe percentage of people who were sent an email message and who went on to click an email in that message.
collectionSimilar to a folder that you create on your computer’s hard drive to contain related files, a collection is a place to pull together related text, images, and other content in the CloudPages app.
contactA person about whom you collect information. A contact is not necessarily a subscriber, who has given you permission to send them messages.
content blockA tool in Marketing Cloud that lets you create a reusable block of content of a message. A content block might contain text, images, or multimedia content.
customer journeyCustomers’ total experience with your brand.
customer keyA unique value that you assign to a piece of content and then use to refer to the content from API scripts that you write.
data extensionMarketing Cloud’s proprietary name for a relational database table.
delivery profileThe IP address from which the email is sent, as well as the header and footer.
dynamic contentA section in an email where one of several different pieces of content may appear, depending on the attributes of the subscriber.
email blastAn imprecise group message with no targeting or personalization.
email service providerA delivery mechanism for your email marketing efforts. May include tools to assist with design and execution of complex email programs.
engagingCommunicating with the community on social networks, especially by responding to questions or complaints.
entry sourceSomething that feeds subscribers into a journey, such as an audience that starts a subscriber in a journey as soon as the subscriber joins the audience.
geofencingDefining a region within which you will send a message, and then identifying subscribers who enter that region by using their mobile device.
groupA subset of a subscriber list based on either a data filter or a number of randomly selected subscribers. You use groups with the subscriber-and-list data model, not the relational data model.
IP warmA period of methodically controlled sending from an IP address to establish a good reputation with Internet Service Providers (ISPs).
joinMerging multiple branches of a journey.
journeyA path for a subscriber to move through, where different branches can be followed depending on actions (or inactions) of the subscriber.
journeyA process flow that controls how and when Marketing Cloud sends messages to your subscribers.
keywordThe word a subscriber texts to your shortcode.
landing pageA web page with a special objective that stands apart from the rest of your corporate website
listeningMonitoring the discussion of your brand or industry on social media without necessarily contributing to the discussion.
lookalike audienceA group of social media users who have things in common with your current customers.
marketing sendA message whose primary purpose is to promote your business.
micrositeA tool for publishing web page outside the larger context of your corporate web presence.
MMSMultimedia Messaging Service. Similar to SMS messages but can include images, sound, and video and has no character limit.
mobile-originated campaignsA mobile marketing campaign in which you publish a short code and wait to see who texts you.
mobile-terminated campaignsA mobile marketing message that you send to a subscriber’s mobile device.
one-to-many marketing messagesMessages to an entire list of customers, such as a monthly newsletter.
one-to-one marketing messagesMessages to just one customer at a time, such as a thank-you message after an order.
open rateThe percentage of people who open an email.
personaComposite, fictional characters that marketers create based on information about the actual client base.
personalizationA simple tool to add subscriber-specific data, such as a first name, to the content of a messages.
personalized URLAlso called PURL (pronounced “pearl”). A URL that includes a variable that the system replaced with a subscriber-specific value so that each subscriber who clicks the link goes to a personalized web page.
preference attributesWhen using the subscriber-and-list data model, preference attributes contain yes/no choices that subscribers communicate to you about how they want to hear from you.
preference centerA website where subscribers can update the information that you have about them, including their subscriptions to your different types of messages.
preheader textAny text that appears visually above the header in the body of your email.
preview textA snippet of copy from the body of your email that appears below the sender name and subject line in your subscriber’s inbox.
profile attributesWhen using the subscriber-and-list data model, profile attributes contain demographic data about the subscriber.
profile centerFor each subscriber, Marketing Cloud automatically generates a web page that you can link to in the footer of your email. When subscribers click the link, they go to a form where they can update their attribute values and change the lists to which they are subscribed..
proximityHow close two words must be in the same post to meet the criteria of your topic profile.
publishingInitiating a discussion on social media by posting original content.
real timeActions that occur immediately following another action, such as when a customer makes a purchase and receives a confirmation email immediately.
relational data modelAn approach to storing data in Marketing Cloud in which data is stored in relational database tables called data extensions.
renderingHow an email looks in different contexts: Different email applications, operating systems, screen sizes, and other factors affect how an email renders.
roleSet of permissions assigned to a group of users that perform a specific function.
send classificationThe tool you use to categorize email content as commercial or transactional. Commercial messages are more tightly regulated under the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act.
sendable data extensionA data extension that contains the contact information of subscribers so you can use it to send a message.
sender profileThe From name and email address that appears in your subscriber’s inbox.
short codeA six-digit code that your customers use to send you text messages.
single sendThe sending of an individual email by the API, such as a confirmation message after a person fills out a form on your website.
SMSShort Message Service. Text-only messages sent to a mobile device that are limited to 160 characters.
spamUnwanted marketing messages. Spam is the digital equivalent of all the junk mail you receive in your physical mailbox. Sending spam can have legal repercussions.
split:A decision point in a journey. Splits can be based on the value of a subscriber attribute, based on whether a subscriber engaged with a previous message, or just random.
subscriber/list modelAn approach to storing data in Marketing Cloud where everything is stored in fields in a subscriber record. Lists group subscribers together for sending.
tagsDescriptive keywords that you add to something in Marketing Cloud, such as a campaign, to help categorize it.
topic profileA collection of keywords or phrases that you want to monitor on social media.
transactional sendA message whose primary purpose is not promotional, such as order confirmation messages.
welcome campaignA series of communications that you have with new clients right after they make a purchase or sign up for a communication from you. Also called an onboarding campaign..
wisdom of the crowdThe idea that the aggregate opinion of a large group of people is better than the opinion of any individual member of the group.
workspaceA tool in Social Studio that limits user access to only certain accounts to ensure that the user doesn’t accidentally post in the wrong place.

Generate reports from Opportunities using a Visualforce Page in Salesforce

  Step 1: Create a Visualforce Page Go to the Setup menu in Salesforce. Search for "Visualforce Pages" in the Quick Find box and c...